"Traditional societies are characterised by relatively low rates of social change. There may be in effect one traditional master menu, which co-incides with the boundaries of the alimentary totality. Modern and modernising societies with more rapid raates of social change will tend towards 'menu pluralism' where many alternative schemes to structure food choice and eating patterns are on offer. Pluralism can be seen as having some connections with the concept of postmodernity"(Sociology on the Menu - Alan Beardsworth and Teresa Keil. 1997)
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